5 Crucial Gig Economy Trends in 2020 (and How to Prepare for Them)

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The rise of the gig economy in recent years has significantly changed today’s workforce. Companies are now more receptive to hiring remote workers and freelancers — paying them for their output, instead of hiring someone in-house for full-time work. Now that the new year has come, the gig economy will only continue to grow and […]

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12 Great Examples That Prove the Power of Repurposing Content

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Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.

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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

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A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS.

Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear.

The next week, while I was watching E!, “Keeping Up With the Kardashians” came on, and Kim was shown modeling for a SKIMS photoshoot.

I had one of those moments where I thought “SKIMS is showing up everywhere!”

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When to Quit Your 9-to-5 and Freelance Full-time

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For anyone whose been teetering on the decision of when to freelance full-time, all I can say is that I’ve been there, too.  Throughout my entire life, I’ve never been able to hold down a steady job. Once during high school, my older sister stuck her neck out for me to get a job at […]

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8 Technical SEO Tools You Should Be Using Today

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Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.

So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.

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