Work From Home Tips From A Work From Home Veteran At Automattic

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Wake up at 6:00 am. Get dressed. Feed the dogs. Go for a run. Walk the dogs. Settle into the office and work until around 5:00-5:30-ish, maybe longer if there’s an urgent deadline, but otherwise I try to finish up around that time.  That was pre-Covid-19. Today, my days look a whole lot different.  Automattic, […]

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How to Calculate ROI in Marketing [Free Excel Templates]

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It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon.

But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked and what didn’t. And you can’t do that just by saying last month’s activities were “great” … “great” doesn’t pay the bills.

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14 Time-Saving Tools for Managing Your Twitter Following

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According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention.

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Everything You Need to Know About Business Process Automation

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When I think of automation, my first thought is that judgment day from “The Terminator” is upon us.

However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently.

In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers’ adoption of artificial intelligence has grown by 44% since 2017.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

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Do you take a good, hard look at your team’s marketing strategy every year?

You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.

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How to Structure a Kick-Ass Marketing Team for Any Company

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 Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business?

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