Operating Your Small Business During The COVID-19 Crisis

During this critical time of the COVID-19 outbreak, many entrepreneurs are taking strict measures to maintain success. This will also ensure staff and customer safety. But, while large companies can “get away” with fewer hours, small businesses cannot afford to lose sales. As a small business owner, it’s up to you to take the steps […]

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How to Launch a Product, According to HubSpot’s Product Marketers

Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it?

Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date.

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150 of The Most Expensive Keywords on Google (By Industry)

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. 

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