Sponsored by Office Depot (BPT) – After 14 years as a professional athlete, 2015 Walter Payton Man of the Year and former football player Anquan Boldin found another calling. That’s why in 2017, Boldin retired from the game and became an entrepreneur, …
Former Pro Football Player Shares 4 Tips for Small Business Success Read More »
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google.
So for traffic, SEO is a must.
How to Use SEO Data to Make Better Marketing Decisions Read More »
The rise of the gig economy in recent years has significantly changed today’s workforce. Companies are now more receptive to hiring remote workers and freelancers — paying them for their output, instead of hiring someone in-house for full-time work. Now that the new year has come, the gig economy will only continue to grow and […]
The post 5 Crucial Gig Economy Trends in 2020 (and How to Prepare for Them) appeared first on .
5 Crucial Gig Economy Trends in 2020 (and How to Prepare for Them) Read More »
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today.
For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?
Everything You Need to Know About Ecommerce Marketing Read More »
Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.
Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.
12 Great Examples That Prove the Power of Repurposing Content Read More »
How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar?
Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing.
Facebook Ad Specs & Sizes in 2020: an Updated Guide Read More »
(BPT) – In the United States, women now earn more college degrees than men do. They make up half the workforce and, furthermore, are the primary breadwinner in more than half of households. Women have never been more well-positioned, but they continue …
Career progression and financial wellness still barriers for women Read More »
In 2020, workplaces are embracing remote work options more than ever before.
40 Remote Work Stats to Know in 2020 Read More »
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS.
Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear.
The next week, while I was watching E!, “Keeping Up With the Kardashians” came on, and Kim was shown modeling for a SKIMS photoshoot.
I had one of those moments where I thought “SKIMS is showing up everywhere!”
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy Read More »
