It’s no secret that LinkedIn operates one of the largest professional networks on the Internet.

In fact, the platform has 690+ million members in over 200 countries and territories.

That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts?

In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide.

With the rise of marketing software and paid advertising, it’s no secret that social media platforms aren’t only a place for mutual connection and sharing among strangers — they’ve also grown into a place where companies can build a brand. 

I know I’ve talked about this before (if you’ve read some of my other blog posts, you might know this already), but I love Taco Bell’s marketing.

The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all.

The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.