The Plain-English Guide to Local PPC

For the last few weeks, my husband and I have been ordering more takeout than ever.

As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery.

We were so excited and immediately placed an order.

That’s why local pay-per-click (PPC) can be a great option for local businesses.

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Does Your Blog Need Its Own Social Media Channels?

If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers.

Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it’s not an out of the ordinary practice.

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Up-and-Coming Female Entrepreneurs and What You Can Learn From Them

There are 12.3 million women-owned businesses in the US, generating over $1.8 trillion a year.  By looking at emerging female entrepreneurs who are still “in the trenches,” you can learn what’s working in today’s business environment while getting inspired and motivated for the future. You can also study their journeys and find the common threads that help their […]

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Fivos’ Home Adventure: Printable Kids Coloring Book

While many of us may be stuck inside, it’s hard to contain a child’s imagination. Children never seem to stop dreaming no matter where they are. We’ve created a downloadable coloring book that captures this never-ending sense of imagination during today’s situation. Fivos, our fictional character is adjusting to reality in one half of the […]

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Don’t Let COVID-19 Stop You: Connect with Customers through Social Media

Amidst the need for social distancing and whole cities in lockdown, COVID-19 is changing the way people shop.  A Coresight Research survey found that while 58% of U.S internet users would avoid shopping centers and malls, over 50% would also avoid shops in general. That’s all for the best as many shops have had to […]

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Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking

There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.

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The 5-Fold Content Plan You Need in 2020

Content marketing goes a long way in today’s virtual economy.  If you have a social media post go viral or a blog post climb high in search engine algorithms, you can generate loads of free traffic to your business. In an age when online ad prices are rising, having a solid content plan is critical […]

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