Bayesian A/B Testing: A More Calculated Approach to an A/B Test
What are some of the reasons you run an A/B test?
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Google AMP Helps You Make Stunning Web Experiences. Here’s How.
Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.
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Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]
For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19.
In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
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How Dynamic Content Makes Your Marketing More Personal
The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed.
The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time.
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How to Master Content Marketing on LinkedIn
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?
The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.
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How to Audit Your PPC Campaign & Identify Metrics for Success
If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze.
Sometimes it can be confusing and overwhelming.
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Finding unity under the American flag during COVID-19
(BPT) – Some moments are etched in our national memory – and the American flag stands at the center of them. Six U.S. Marines raising the flag over Iwo Jima during World War II. Buzz Aldrin saluting the flag on the moon’s surface in 1969. Three New Yor…
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9 Ways to Crush the End of a Blog Post
When I graduated from college a few years ago, there were a couple of lessons that stuck with me.
First, as a journalism student, I was taught to never write a conclusion for an article.
While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts.
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How to Create a Landing Page: The Simple Step-by-Step Guide
The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page.
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77 Essential Social Media Marketing Statistics for 2020
Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.
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