Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it’s a difficult strategy to manage.
How to Use Account Mapping to Build an Effective ABM Campaign Read More »
As a writer, I’ve never been very good at math. I know … shocking.
Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
The Plain English Guide to Return on Ad Spend (ROAS) Read More »
(BPT) – By Mike Del PozzoSnacking isn’t slowing down this summer.The week of Fourth of July is historically the biggest week of the year in the U.S. for Frito-Lay and salty snacks. Although eight in 10 Americans say summer will look very different, one…
![How to Develop a Successful Marketing Mix Strategy [+ Templates]](https://blog.hubspot.com/hubfs/what-is-marketing-mix.jpg)
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s.
How to Develop a Successful Marketing Mix Strategy [+ Templates] Read More »
June was an exciting month for WordPress! Major changes are coming to the Gutenberg plugin, and WordCamp Europe brought the WordPress community closer together. Read on to learn more and to get all the latest updates. WordPress 5.4.2 released We said hello to WordPress 5.4.2 on June 10. This security and maintenance release features 17 […]
The Month in WordPress: June 2020 Read More »
As William Shakespeare once wrote, “To be or not to be, that is the question.”
Marketers have a similar classic debate and that is: gated versus ungated content.
While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case.
Gated Content: What Marketers Need to Know Read More »
How to Master Video Interviews During COVID-19 The pandemic might have brought a lot of changes to your schedule and forced you to do business from home. If so, you may be pursuing new business ideas from your house — a process that involves interviewing new leads or chatting with hiring managers via video. Interviewing […]
The post How to Master Video Interviews During COVID-19 appeared first on .
How to Master Video Interviews During COVID-19 Read More »
We are happy to announce that cPanel, L.L.C. has released an update for EasyApache 4! Take a look at some highlights below, and then join us on Discord or Reddit to talk about this update and much more. July 1 scl-ruby34-rubygem-rac…
EasyApache 4 July 1 Release Read More »
You’ve likely heard of Software as a Service, or SaaS.
The Ultimate Guide to iPaaS (Integration Platform as a Service) Read More »
In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before.
How HubSpot Video Managers Coordinate and Produce Content Remotely Read More »
