With potentially millions of office workers now working home thanks to the COVID-19 pandemic, many are embracing the reality of remote work for the first time. That’s left many newly-minted remote workers scrambling to find a comfortable workspace in their home. At the same time, just about everybody has to stay home and miss out […]
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Remember the translation error that cost HSBC $10 million in rebranding campaigns? The translated version of the bank’s tagline, “Assume Nothing” became “Do Nothing” in some countries. KFC followed suit by mistakenly translating the catchphrase, “Finger-Lickin’ Good” to “Eat your fingers off” in Chinese. These translation errors can be hilarious at best, but for the […]
The post How to Avoid Common Mistakes with Content Localization appeared first on .
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(BPT) – As the U.S. begins to reopen, many small business owners across the world are strategizing for the future and the new normal.According to data recently published by the U.S. Census Bureau’s Small Business Pulse Survey, more than 85% of U.S. sma…
4 Things Small Businesses Can Do Now to Thrive in the Future Read More »
In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.
The Ultimate Guide to Podcast Audio, According to HubSpot’s Podcast Experts Read More »
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.
The 13 Best Email Template Builders for Any Budget Read More »
![How to Run a Successful Grassroots Marketing Campaign [+ Examples]](https://blog.hubspot.com/hubfs/grassroots-marketing-2.jpg)
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign.
The reason?
Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
How to Run a Successful Grassroots Marketing Campaign [+ Examples] Read More »
90% of all web searches happen on Google, which means, if you’re a marketer, you should probably know the ins and outs of Google Ads
The Plain-English Guide to GCLID Read More »
The world faces serious challenges due to COVID-19, and with nationwide lockdowns being a regular thing, this has left more people working from home. And while everyone is stuck at home, it’s easy to slip into a sedentary lifestyle. Especially now, taking care of your physical and mental health are key to maintaining success and […]
The post Are You Working From Home? Here Are Tips To Keeping A Healthy Diet While Doing So appeared first on .
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No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application.
29 Free Resume Templates for Microsoft Word (& How to Make Your Own) Read More »
(BPT) – Quite often, it is not until we have experienced a difficult situation like an accident, illness or COVID-19-related events that we start to appreciate employer-provided benefits like disability insurance and leave policies that protect income …
Making the most of workplace benefits Read More »
