How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.

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What Your Team Needs to Onboard Freelancers

A work-from-home set-up isn’t just a necessity nowadays, but it also provides much-needed flexibility for both the company and the freelancer. Yet, the process isn’t as easy as it seems to be on paper. Finding the right freelancers for the job is a tedious process, and onboarding them to your team could pose long-term problems […]

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6 Stats that Prove the Importance of Product Videos for Ecommerce

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done.

These video marketing statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed.

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4 Digital Products Businesses Can Sell To Thrive In The Era Of Covid-19

Digital products are intangible media or goods that you can’t touch nor interact within the physical world. Think ebooks, music, templates, online courses, and illustrations that are exclusive to the digital realm.  As we rely more on technology, we access music, art, and content through our gadgets. You probably recall saving videos, purchasing ebooks, and […]

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