How to Optimize Your URLs for Search [Quick Tip]

Organic search is the most consistent, long-term way to drive traffic to your website — if you can perform well on the SERPs (Search Engine Results Pages). While many SEO factors are out of your control, such as who you’re competing with and what they’re doing, you can still benefit from on-page optimization, which is very much in your control. 

One on-page best practice is optimizing your URL slug for each page and post you create. It’s one of those SEO best practices that’s actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.

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What Makes for Good Conservation Storytelling: A Conversation with Ben Hamilton

Working as a freelance writer, I have the privilege of coming across many cutting-edge brands and organizations that are making the world a better place.  However, when I met Ben Hamilton, the Founder and Creative Director of the Wild Agency, I thought to myself, “How cool—someone who helps organizations make an impact on the planet.” […]

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