Why Your Smartphone is Your Greatest Tool for Content Creation

I meet freelancers and creatives all the time who complain about not being able to keep up with their work schedules or content demands because they’re always on-the-go. But every time I hear these types of excuses, I want to shake them and convince them to use the device that most people consume content on […]

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How to Find Your Business’s White Space Opportunities

When McDonald’s first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they decided to hyper-focus on the bestsellers, which catapulted their customer satisfaction.

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