How to Determine a Bidding Strategy for Different Types of Ads

When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling.

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.

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What Employers Can Do to Show their Support for Civil Rights Activism

It is challenging to focus on what is essential in our personal lives and also the world. But mostly, it’s unavoidable to see what voices should be heard that aren’t and the injustices these voices are facing in the most unsettling times.   The time is now or never to take a stand against racism, social […]

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How desk booking software can help colleges go back to school and businesses return to work

(BPT) – Since the COVID-19 pandemic, university administrators and employers alike are searching for ways to welcome people back safely. Their needs are complex: Higher education institutions must schedule for multiple buildings and even multi-campus e…

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Understand Market Penetration and How to Create a Strategy

Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.).

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