The role of citations in AEO: Why citations matter more than backlinks for AI visibility

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The role of citations in AEO is fundamentally different from link-building: instead of other publishers vouching for your page, AI answer engines are selecting your content as the direct source behind their generated answers.

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WP23

WordPress at 23 is simultaneously both the strongest and most precarious it’s ever been. Last week, we shipped WordPress 7 to the world. In seven days, 46% of all WordPresses, tens of millions across countless different hosting environments, are already on 7.0, auto-updated with no breakage. From a Raspberry Pi to the most secure sites […]

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Looking Ahead to WordCamp Europe 2026

June 4-6, 2026 | ICE Kraków Congress Centre, Kraków, Poland WordCamp Europe 2026 will bring the WordPress community together in Kraków, Poland, from June 4–6 for Contributor Day, two conference days, and a program shaped by the ideas, tools, and people moving WordPress forward. This year’s schedule includes two official keynotes, hands-on workshops, panels, and […]

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