How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters.

GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data.

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How to Work from Home & Homeschool Simultaneously (Without Losing Your Mind)

There’s a lot on your plate. Not only do you have to wake up early, attend Zoom meetings, and handle tasks using online project management tools. But you also have to manage your children’s schooling at the same time.  Over 64,000 schools are closed, leaving a whopping 29.5 million public school students being homeschooled. This sudden […]

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23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.

In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there’s a lot more that can be improved.

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