How Businesses Can Win Back Customers After Reopening In The Covid-19 Era

The pandemic has turned the economy upside down.  Many shops were forced to close their businesses while their customers stayed isolated in their homes. The economy seems grim, but businesses can’t stay closed forever. Eventually, shops must reopen and retailers have to win back customers to survive.  How to get started? Below, you can explore a […]

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These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market

My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French market. This past January, we noticed that one of our key automation programs — our onboarding and nurturing email program for our free users — was dated and needed a revamp.

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Cultural Competence: What Is It and How To Develop It At Your Company

When I went to college, it was the first time I truly interacted with a bunch of people who were completely different from me.

I grew up in Orange County, an almost infamously undiverse, homogeneous place.

It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business.

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79 Marketing Tools and Software for Every Business & Budget

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?

As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content.

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