Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content.

In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars. 

Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits.

But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement.

Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals.

The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users.

If you’ve been on the internet, chances are you’ve come across stark, simple websites or ad creative. In fact, this design sensibility — known as minimalist design — has been rising in popularity, though it’s far from a passing trend.