How to Be a More Inclusive Writer

As a freelance writer, you are well aware of the power of words. They can entertain, inform, and delight. Words can also bring pain or harm, even by accident. As the principles of diversity and inclusion continue to grow and expand throughout the world, businesses are more sensitive than ever to the needs and preferences […]

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How to Create Facebook Video Ads, According to HubSpot Advertisers

During the last few years, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has over 500 million people watching Facebook videos every day.

Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video.

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