There’s no doubt that technology has simplified the way we carry out our day-to-day routines. Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search.

While being constantly plugged in can make us feel safe, connected, and in-the-know — both at work and at home — it also means we never really clock out.

To understand what the term “trading up” means, let’s start with a scenario.

As marketers, we all want to climb the career ladder as quickly as possible. But if you’re going to become a marketing manager one day, you first need to learn what the role demands.

Everyone wants to be #1 … especially when it comes to marketing.

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop.