Ten years ago, I couldn’t have cared less if the new burger place downtown had a website. Now, I don’t trust one that doesn’t. If your business is online, you’re a part of the digital transformation. But it’s not enough these days to just “be online.” Businesses that will thrive in 2021 that are operating online — and the COVID-19 pandemic has proved this. 

It’s well established that video has been one of the breakout trends in the marketing world for the past decade.

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it.