The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century.

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Video Games During COVID-19: A New Way to Bond with Your Remote Team

WIth the Covid-19 pandemic sweeping the world and keeping everyone on lockdown, video games have emerged as a top option for entertainment while at home.  According to neilson.com, since March 2020, “76% of U.S. homes had at least one internet-connected device”. That means over 75% of all U.S. households have used technology for entertainment since the height […]

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Using Fiverr For Local and International SEO

When a business offers services or products in multiple countries, its search visibility and rankings play an important role in its success. Over the years at Digitouch, my international SEO agency, we’ve realized that SEO strategies and services that work in one country aren’t necessarily going to work in another. All strategies and services need […]

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How to Use News Trends to Positively Affect Your Funnel

Piggybacking off of news trends is a common practice called newsjacking. These are real time, quippy responses to events happening ‘now,’ like the famous brand campaigns created during the 2013 Super Bowl blackout, or Charmin’s famous Oscar’s tweet While these instances of newsjacking were great branding plays, did they really positively affect the funnel? There’s […]

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