How Hackers Could Use the Pandemic and Technology Against Us in 2021 [Video]


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(BPT) – According to the Experian 2021 Data Breach Industry Forecast, in 2021, cybercriminals could exploit the COVID-19 pandemic and advances in technology in a multitude of ways. The vaccine rollout could be a target for hackers to target providers and disrupt supply chains. High-speed 5G will usher in amazing new possibilities, but with those advancements come increased vulnerabilities and risk to autonomous vehicles, our connected devices, and more. Michael Bruemmer, Vice President of the Experian® Data Breach Resolution group and Consumer Protection at Experian, explains five predictions for the data breach industry in 2021 and tips for how to protect your personal data.

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How to Develop a Niche Marketing Strategy that Drives Growth

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart.

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Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they’d begin charging freelancers a mandatory service fee for every assignment they book.

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How to Create a Revenue-Generating Google Ads Campaign

The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster.

For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.

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