Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate.

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?

Instagram hashtags are powerful. 

They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.

Do you remember those old school projectors they used to have in school? Whenever the projector was pulled out in class, I knew I was going to have fun. Teachers would allow us to go up and write on the projector, and it just felt more collaborative.

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.

Your competitor releases a new product or service. You offer something similar — but, of course, much better.