How to Buy Business Software, According to HubSpot’s Learning & Development Manager

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

As someone who manages HubSpot’s learning technology, I’ve gone about buying software the wrong way at times. I’ve pushed ahead without the right technical partners, I’ve missed a contract auto-renewal deadline, and I’ve rolled out changes to my team without empathy for how it might affect their day-to-day.

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How to Grow Your Business with Affiliate Marketing

Starting an online business comes with a love-hate relationship with marketing. You know you need it to make your company thrive. But with all the growing competition, standing out can become problematic.  This holds true whether you’re selling products or services. The good news is there are methods you can use to get the attention […]

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7 Marketing Channels to Focus On In 2021

Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but, distributing that content is just as important.

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