What Most Brands Miss With User Testing (That Costs Them Conversions)

I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to consumers. My client’s message to me was one of disbelief at the results, writing, “According to who?”. He couldn’t believe a representative base of respondents came up with the very homogenous top 5 list.

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Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]

Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue.

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Marine & College Student Charts his Own Path to Success through Community Builder Scholarship

(BPT) – Students with the drive, enthusiasm and commitment to improve their communities can take those qualities even further, with some support. That’s the main idea behind the Frito-Lay Community Builder Scholarship, which awarded $25,000 each to stu…

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