So, you’ve designed a lead generation strategy and it’s working. Your website visitors are coming to your website, filling out your forms, and boom, you’ve got leads. Now what?

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy.

One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues.

But during your corporate event, you probably don’t want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign.

Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades?

It might not be surprising to hear, but overall our collective attention span has been narrowing.

You might be wondering, “What does this mean for marketers?”