Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”.

We’ve talked a lot about the customer journey — how it impacts sales, service, and marketers.

But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad).

For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.

Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel.