Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language?

How can you tell if your company is growing?

Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish.

You might be thinking, “What does this have to do with market share?”

Well, let’s say that I bought 10 bags of goldfish from various “companies” that my sister, mom, and dad owned. If three of those bags were my sister’s goldfish, that would mean that she had a 30% market share of my goldfish.

Put simply, that is market share. But how does that impact marketers?

In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals.