A few years ago, I got hired as a content marketer at a small web design company.

In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering.

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what’s proven to work — which tends to look different from company to company.

Whenever I’m driving and see a Herb Chambers billboard, I smile.

Choosing the right pricing for your product is a little bit like Goldilocks.

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.

When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it.

Typically, this is done through extensive market research — and one key component of the research process is running a focus group.

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.