17 of the Best Email Marketing Services in 2024

I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt.

Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of $40 for every $1 spent.

Leveraging email marketing can be difficult, especially if you’re trying to grow your list or manage the massive list you already have. Fortunately there are plenty of email marketing services available to help.

Here are 18 of the best ones I’ve found. I’ve even tested a few. Let’s dive in.
Boost Opens & CTRs with HubSpot’s Free Email Marketing Software

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Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]

This week on the
Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.

Domino’s Goes Real Time

The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square. 

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