In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don’t experience too many lost-in-the-wood experiences, but I’m willing to bet you’ve felt disoriented on a poorly designed website.

Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications.

So, What does this mean for you as a job seeker? Well, the cover letter attached to your application is more important than ever.

Have you been asked to attach a cover letter to your job application? Perhaps you’re struggling to write one that lands an interview or have no clue what one is at all.

When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others.

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s.

The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality.

By 2022, online video content is predicted to command more than 82% of all web traffic (15 times higher than it was in 2017). If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously.

Next time you open Netflix, I want you to try something.

I was in awe of Hailee Steinfeld’s performance after watching her in The Edge of Seventeen. Her performance was so good that it earned her a Golden Globe nomination for Best Actress.