With more than 2.8 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?”

But guerrilla marketing isn’t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them.

Now more than ever, businesses are focusing on creating delightful mobile website experiences.

Google’s pretty good at surfacing relevant content based on your search query. But sometimes you need something so specific that a general keyword phrase doesn’t really do it for you, especially if you’re a marketer on the hunt for a particular piece of content.

That’s where a site search comes in handy.

A site search is performed on a search engine and allows you to search one domain – not the entire internet – for a term.

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market.

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?