Human resources is the glue that holds together your most valuable asset: your team. And in 2022, HR’s greatest ally is tech. According to G2, there are over 21 types of HR software on the market, including apps for employee wellness, employee benefits, and time tracking, to name just a few.

Customer data is the most valuable asset in your organization. Your sales, marketing, and service teams all rely on the insights you hold about your customers to deliver the right experiences at the right time, all the way from lead generation to long-term customer retention.

Some of the most commonly used apps at any business are contact management apps like Google, iCloud, and Outlook. These apps are a valuable way to keep your address book accessible on any device and synced with your email, calendar, and cloud storage.

We all know how flooded the average email inbox is today. And, while email marketing remains one of the most effective tools in the marketing toolbox, millions of emails go by unnoticed, unopened, and unread every day.

Maintaining a contact database with high data integrity is essential for any organization. You need your data to be reliable, accurate, and complete, otherwise, you risk frustrating your customers with the wrong information, being unable to deliver personalized services, and losing faith in your reporting.

There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic.

Gaining inbound links from other websites is one of the best ways to improve your website’s rankings on search engines. However, link building can require a significant investment of time and resources and it may be tempting to take shortcuts.