If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.

Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself.

In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity to create stronger relationships with prospects and existing customers.

“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.”

I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and how purchasing from those links helps them earn commissions.