If you use Instagram, you might have seen the phrase “link in bio” before.

Branding is tough.

Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing.

According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge.

Most companies have goals related to growth. I’m not sure of many companies that want to make less money or reach fewer people over time.

Before hiring the right person for the job, you need to decide how you’ll pay them. Two of the most common ways to pay employees is with a salary or an hourly wage.

Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword.

I’ll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. “Open your phone camera and scan it. The menu should pop up.”