Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra?

We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them.

2021 was a big year for the HubSpot content team.

At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.

Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy.

Searching for a product’s price is a natural part of a customer’s buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.

Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.

An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action.