Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples.

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face.

Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales. 

Shopping habits have drastically changed over the past few years.

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is.

As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric.

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.