B2B Email Marketing: How to use email to drive B2B pipeline growth

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email marketing remains one of the most reliable ways to nurture leads, accelerate pipeline, and actually close deals.

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Creativity redefined: How SMBs are using full-service visual platforms to capture audience attention

(BPT) – For small and mid-size businesses (SMBs), capturing audiences’ attention has never been more challenging. In a world of content overload, it all starts with catching their eye.Creative photo and video libraries are a simple and accessible solut…

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How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics.Download Now: Free State of Marketing Report [Updated for 2025]

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