Welcome toBreaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?

It’s almost here…

Thanks for your interest in our upcoming Social Media Trends report and its corresponding pillar, “The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers “.

The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can’t afford time mismanagement on busy work.

The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can’t afford time mismanagement on busy work.

This past year we’ve seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now’s the time to rethink recruitment and hiring strategy for 2023.

This past year we’ve seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now’s the time to rethink recruitment and hiring strategy for 2023.