As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals.

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it’s more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it.

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals.