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The chasing arrows have you chasing your tail

Leave a Comment / Business Talk, Site Tips / Tipper2010

(BPT) – The three-arrowed triangular loop: you see it, and you know it. Or do you? Just about every type of plastic packaging today has that familiar symbol stamped on it, and while common thought links that symbol with recycling, that isn’t always the…

The chasing arrows have you chasing your tail Read More »

WordPress 6.3 Beta 4

Leave a Comment / WordPress / Tipper2010

WordPress 6.3 Beta 4 is ready for download and testing.

Testing for issues is a critical part of developing any software, and it’s a meaningful way for anyone to contribute—whether you have experience or not.

WordPress 6.3 Beta 4 Read More »

Ways to Make Business Travel Less Stressful During Conference and Events Season

Leave a Comment / Business Talk, Site Tips / Tipper2010

(BPT) – With conference and events season right around the corner, it’s time to brush up on business travel best practices. The following tips can help ease the stress often associated with business travel, so you can keep your focus on in-person exper…

Ways to Make Business Travel Less Stressful During Conference and Events Season Read More »

Using the New “E” in E-E-A-T To Generate Interest in Your Brand

Leave a Comment / Digital Marketing / Tipper2010
google e-e-a-t guidelines

Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework.

Using the New “E” in E-E-A-T To Generate Interest in Your Brand Read More »

Explainer Videos: 10 Examples for Marketers

Leave a Comment / Digital Marketing / Tipper2010
A laptop screen shows a woman hosting an explainer video.

Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience?

Explainer Videos: 10 Examples for Marketers Read More »

How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]

Leave a Comment / Digital Marketing / Tipper2010
A hand emerges from a laptop screen and fist bumps another hand to symbolize AI

AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time?

How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data] Read More »

How to Create a Unique, Relatable Brand as a Content Creator

Leave a Comment / Digital Marketing / Tipper2010
A content creator shares a food review online

When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record.

How to Create a Unique, Relatable Brand as a Content Creator Read More »

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Leave a Comment / Digital Marketing / Tipper2010
a marketer fist-bumping her customers because she's used AI to become more customer-centric

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI.

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too] Read More »

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Leave a Comment / Digital Marketing / Tipper2010
a marketer fist-bumping her customers because she's used AI to become more customer-centric

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI.

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too] Read More »

Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

Leave a Comment / Digital Marketing / Tipper2010
millennials vs gen z looking at marketing content according to each generations behaviors

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same.

Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data] Read More »

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