Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior.

Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.

Tumblr has been around for almost as long as I can remember. In fact, my generation was among its first users when it launched in 2007.

In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023.

One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions.