Google for Nonprofits is a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs). Though it has eligibility requirements, once accepted, you have access to free Google products.

Google Sheets templates help you create better spreadsheets while saving you valuable time.

From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?

Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?

A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization.

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.

Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.

What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice.