AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns.

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How to create AI prompts that eliminate bias and increase conversions

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it.

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How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that?

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[Executive Corner] Leading the Game: How LG Became Spain’s #1 in Professional LED Technology at Sports Venues

(BPT) – By Jaime de Jaraíz, president of LG Electronics IberiaWhen fans walk into a stadium, they expect more than just a game or a show – they expect to feel part of something bigger. In Spain, this new era of immersive sports and entertainment has tw…

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Step into Tomorrow: A Peek Inside the Future of the AI Home at LG’s IFA 2025 Booth

(BPT) – This year’s IFA in Berlin may be over, but LG’s booth left a lasting impression. Under the theme AI Appliances Orchestra, we presented our comprehensive vision for the future of home living – a future where LG ThinQ AI enables everyday applianc…

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