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Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]

Leave a Comment / Digital Marketing / Tipper2010
free vs paid online communities

A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community.

Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips] Read More »

8 Challenges of Scaling Community Management (and How Pros Solve Them)

Leave a Comment / Digital Marketing / Tipper2010
Community managers cheers over positive reactions to scaling community management

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members.

8 Challenges of Scaling Community Management (and How Pros Solve Them) Read More »

6 Types of Community Management (+ Tips from the Experts Who Manage Them)

Leave a Comment / Digital Marketing / Tipper2010
types of community management represented by a person holding a phone with different social media community icons and a magnifying glass

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management:

6 Types of Community Management (+ Tips from the Experts Who Manage Them) Read More »

Community Management Metrics That Actually Help [Expert Interviews]

Leave a Comment / Digital Marketing / Tipper2010
Community manager contemplates metrics and KPIs

They say if you can measure it, you can manage it. So how do you measure a community?

Community Management Metrics That Actually Help [Expert Interviews] Read More »

7 Community Management Tools the Pros Actually Use [Expert Recommendations]

Leave a Comment / Digital Marketing / Tipper2010
Community manager overwhelmed by the choices of community management tools

Having a hard time finding clear info on community management tools? I’m not even a little surprised.

7 Community Management Tools the Pros Actually Use [Expert Recommendations] Read More »

12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]

Leave a Comment / Digital Marketing / Tipper2010
community manager who used community management best practices to grow her online community

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick.

12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts] Read More »

Community Management Challenges and How to Overcome Them [Expert Tips]

Leave a Comment / Digital Marketing / Tipper2010
A community manager leads a conversation

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled.

Community Management Challenges and How to Overcome Them [Expert Tips] Read More »

Building a Community Management Strategy That Actually Creates Connection

Leave a Comment / Digital Marketing / Tipper2010
team of community managers working together to build a community management strategy

The concept of managing communities may seem straightforward.

Building a Community Management Strategy That Actually Creates Connection Read More »

New scholarship program aims to meet demand for skilled technicians

Leave a Comment / Technology / Tipper2010

(BPT) – Did you know there is an urgent need for nearly 800,000 skilled technicians to enter the American workforce by 2027 in order to meet demand? This pressing shortage has proven challenging to remedy, particularly due to the underrepresentation of…

New scholarship program aims to meet demand for skilled technicians Read More »

This Writing Technique Turns Your Copy Into a “Mind Movie”

Leave a Comment / Digital Marketing / Tipper2010
Mind movie graphic with copywriter Eddie Shleyner, and symbols for copywriting

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

This Writing Technique Turns Your Copy Into a “Mind Movie” Read More »

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