In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway?

Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then?

When it comes to social justice, what role do brands play?

Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world.

Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. 

Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example.