When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences.
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing Read More »
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
3 Native Entrepreneurs in Different Sectors Read More »
(BPT) – You don’t always know what’s in your gene pool. Even with a detailed family health history, you may not have a complete picture for what you’re at risk for developing. In fact, according to a 2018 research study, more than 80% of people with a …
Are you at risk? New genetic report sheds light on breast cancer risk genes Read More »
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers.
Community Managers: What They Do & How to Be a Great One Read More »
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.
Wouldn’t you like to have that skill?
8 Must-Have Tips for Writing Landing Page Copy That Converts Read More »
(BPT) – It’s that time of year when many Americans review their health care benefits to see if they have the coverage they need during open enrollment. If you don’t enjoy this annual exercise, a new report by Deloitte’s Center for Health Solutions sugg…
Is your employer the secret to living longer and healthier? Read More »
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.
Four Holiday Shopper Mindsets Brands Should Keep Up With, According to Google Read More »
(BPT) – Today’s business landscape is a tricky environment to navigate for small and medium-sized businesses (SMBs). Supply chain mishaps, macroeconomic factors and the rising cost of goods all present challenges for entrepreneurs looking to grow their…
3 ways entrepreneurs can overcome challenges in today’s market Read More »
(BPT) – The U.S. has a plan to ensure that by 2030, half of new vehicles sold will be zero-emission electric vehicles (EVs). While progress has been made, a recent survey from the Michigan Economic Development Corporation (MEDC) found 34% of the U.S. p…
How Michigan is leading the charge for growth in electric vehicle use Read More »
(BPT) – The demand for homes with sustainable features is growing. However, home building companies that are committed to sustainability recognize that how you build a home is just as important as the home itself. Below are three ways that Clayton, a l…
3 ways homebuilders can incorporate sustainability into their operations Read More »
