Last week, I was drinking coffee when an email from Adidas popped up.

At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points.

You’ve made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in.

I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox.

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception.

While recent statistics put email ROI at $36 for every dollar spent, knowing how to craft your healthcare email is key to unlocking this monetary value.

As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry.

As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er?

Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.