Offering positive and inviting communication to your customers should always be a high priority. This goes back to one of the most important rules in business: Without your customers, you don’t have a business to run.
You may as well start right at the beginning, so writing a highly effective welcome email is definitely something to master. Small businesses may benefit even more from this strategy since they often don’t yet have a major reputation.
If you’ve been looking for a guide to crafting the most effective welcome email around, we’ve put together some tips to help.
Branding: It’s All About Being Recognizable
It’s extremely important that your new customers understand your brand from the first time they get an email from you. You want your customers to remember things like your company name, logo and additional branding elements.
Make sure you include your company logo or image in your welcome email, so customers know right away who it’s from. Even the subject line shouldn’t be ignored. That’s an ideal location to express direct thanks to your customers for performing a conversion for your company, as well as reminding them again about the name of your brand.
Don’t Forget to Personalize Your Welcome Email
People generally like it if you address them by name since that suggests a more personal connection and a sense of respect. What works in the real world will also work in the online world. That’s why your welcome email should have a personalized greeting in the message. That makes it so much more welcoming.
Instead of your new customers receiving that generic and thoughtless greeting of “Hello there,” they’ll now have a personalized greeting. For example, if the name of a new customer is Gary, your welcome email should read “Hello Gary.”
It goes without saying that such a small gesture goes a long way because it’ll then seem like your customer’s getting an email from a friend instead of just a faceless business.
Never Use the Words “We” or “I”; Instead, Use “You”…a Lot
New customers who’ve just purchased from your business or signed up to receive email newsletters don’t really care about you. Your customers converted because they’re interested in what your business can do for them.
Hence, you want to let them know what else is in it for them. Over the duration of your relationship, you want your customers to be completely convinced that your products or services will improve the quality of their lives in some way.
After all, remember that the purpose of the welcome email is to help your customers and make them feel absolutely comfortable in the new business relationship they’ve just made. It’s not about cheap self-promotion.
For example, instead of writing something like, “We think our products will be very helpful to you,” write, “You’ll be very happy with the products that we offer.”
Start off on the right foot with your new customers
In just a few short lines and a couple of neatly formatted, well written and easy-to-read paragraphs, you can start building a long-term relationship with your new customers.
What is the best welcome email you received? Tell us all about it in the comments below.
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