Everyone can plan an event for their business. Not everyone has the skill and organization to successfully pull it off, though. Before we go into the steps involved to run an event that everyone wants to attend, we’ll briefly touch on why you want to hold an event for your business in the first place.
Holding an event is a perfect marketing tool. Not only do you raise the profile of your business, but you also manage to offer your local community something in return. In other words, it’s just about the ideal, old school approach to marketing. Hey, if it worked before the Internet…it can surely work just as well in the 21st century! Of course, these days, you can raise awareness for your event better than ever, thanks to the Internet.
Follow these easy-to-implement steps to run a successful event for your business.
An Event That Lends Itself to Picture Taking
By not making smart use of the Internet, particularly social media, you’ll be losing out on raising awareness for your event as well as garnering attention for your business. Think of what social media is all about: A huge component of it is people sharing pictures with their contacts and friends. So, when you hold an event, design it to be friendly to picture-taking.
Think about what your attendees may want to take pictures of. Let’s say you’re a small business that deals in baked goods, and you’re having an event to bring attention to your new line of cakes. It’s obvious that attendees will want to snap shots of all that baked goodness, so you may want to include messaging at your event that encourages all your attendees to take pictures of your delicious cakes…and then share them on social media.
Of course, you can share your own promotional pictures of your products on social media yourself, whether that’s through Twitter, Facebook or Google Plus.
Plan Well Into the Future
Planning is a major element of running a successful business, so it shouldn’t come as a surprise that the events with the most success are those that you plan well ahead of time. Here’s an example. Let’s say you’re a small business that specializes in animal care, which includes dog behavior. You’ve had a good 2013, but you’re looking at marketing yourself even more ambitiously in 2014. Well, the closing months of 2013 should be spent on thinking of various projects and promotions that you could be putting together in the new year to increase awareness about your services.
If you plan ahead of time like this, you’re bound to experience the benefits of success, just because you give yourself lots of time to plan. And the business that takes the time to carefully outline its event-management objectives will reap the greatest rewards.
It’s About the Basics
In spite of how tempting it is to get carried away with the various event possibilities that you can throw yourself into, thanks to social media and different tech tools, you mustn’t overlook the basics of planning a successful event for your business. This means taking care of every last detail of the event, so that you have a workable outline and checklist of what to do and who to include.
Your checklist should have the following elements sorted out:
- The date and time
- The start and end time
- The number of attendees you’re expecting
- The name of your event
- Any sponsors’ names
- A description of the event, so you’re clear about its goal
- The agenda of the event (promotion, marketing, etc.)
- Names of event contact people
- Any equipment you may need
- Space you may need to reserve
An Event Should Be Memorable
The whole point of the event you’re holding is that it has to be memorable. This way, you can raise your business’ profile in your community while at the same time promoting your brand, products and services. By taking the time to be copious about every aspect of the event-planning stage, you’ll experience a more successful event, for sure!
By implementing the above steps, you will be well on your way to running a successful event for your small business. Done right, an event can bring positive attention and more customers to your business.
Have you coordinated an event for your business? Let us know your tips in the comments below.
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