Your Fiverr profile is more than just a place to put your picture and a few words about yourself. It is an integral part of converting interested visitors into paying buyers. In fact, our new profile page has directly led to a 4% overall increase in orders.
The reason is trust. When it comes to buying anything (especially online) we want to know who we are dealing with. On Fiverr, experienced sellers have reputation levels and visible feedback from their previous clients. Potential buyers can quickly identify by the comments left by others and the seller’s level whether the seller is someone they can work with.
New sellers, however, enter Fiverr without a reputation or any feedback. They rely mainly on their Gig descriptions, videos and images to convey the value they offer. Many new sellers forget that their user profile is also a key part of this process. It’s not just a space to show a picture of you. It’s the section where you sell yourself as an important reason for purchasing what you offer.
Your Fiverr Profiles are an expression of your passion. They’re part of you, so it’s important that buyers get a real sense of who you are and what matters to you via the profile photo. The first step is choosing a picture that conveys that value you want to show. Choosing an image of an object, an animal or anything else that isn’t you doesn’t help. It looks like you’re trying to be anonymous, something that doesn’t increase trust. The best profile picture reveals your emotions and conveys a sense of the real you. Trying to be anything other than yourself is basically lying, so just be yourself and be proud. Buyers aren’t looking to see if you look ‘cool’ or if you are good looking. They just want to see who the person is behind those amazing Gigs. You may also consider creating a caricature of yourself and using that for your profile picture. It gives an impression of your fun-loving nature.
Your profile description is your chance to cement that first impression. Think of it as the opportunity to describe yourself in the space of two tweets. It can be about where you’re from, why you sell on Fiverr and what your customers can expect. It can also be truly personal, conveying value by your circumstances and what you are passionate about. The only real rule is to be genuine when writing about your professional and personal background and experience. Going for the hard sell pushes more people away than it attracts, and people can always sense when someone is being dishonest, especially online.
See your profile as an opportunity to have a dialogue with potential customers. Let them know who you are and what you stand for. Making a personal connection often means cementing interest and getting that order.
Take advantage of new Fiverr features to enhance your profile. These new features are designed to communicate more information to buyers faster, which can help you generate more sales.
We’ve added the ability to include a one-line statement that will appear on the profile page, directly below the seller’s name. This is a great opportunity to help your potential buyers to get to know and trust you. This one-line statement, along with your profile description, can be edited on the new “My Profile” page.
We’ve also reorganized and enhanced the information on the public profile page so that a seller’s languages, average response time, and last delivery date are clear. The new “verification” information increases your credibility as a seller by letting buyers know that Fiverr has verified your email address and social media accounts. If you haven’t verified your account through your social channels, we recommend you do so. It’s easy, just head over to Settings>Account settings after you’ve logged in.
On the public profile page, the Contact button stands out more clearly, and a buyer who has already contacted a seller will see a “View Previous Conversation” button instead.
The new “Best Seller Package” is a great way to encourage increased sales. It displays a seller’s most popular Gig along with the most popular Gig extra. When a buyer clicks on the package, the Gig page opens with the Gig extra already selected.
Finally, one of the most significant new features to help sellers communicate more effectively with potential buyers is the display of a seller’s recent reviews and deliveries on profile pages. This is the perfect way to ensure your profile page visitors see the positive experience other buyers have had with you.
Don’t be shy. Your buyers want to know who you are. Let them see who you are and what you represent. It just might be what’s holding back more sales.
Have a tip? Please leave it in the comments below or email us at community@fiverr.com.
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