(BPT) - For today's consumers, buying environmentally friendly products is a critical consideration for everyday essentials. In fact, a recent survey covered by Forbes found that consumers, especially younger shoppers, are driving the sustainability market and are willing to spend more on products that reduce environmental impact. Additional research has found that consumers also want to buy from brands that align with their values, especially when it comes to sustainable practices.
However, finding brands that truly do good with their product while supporting people and the environment can be challenging. One way consumers can ensure they're buying from eco-friendly brands is by buying from B Corporations.
What are B Corporations?
Certified B Corporations (B Corps) are companies that meet high standards of social and environmental performance, transparency and accountability. Companies that wish to become B Corp certified must undergo a rigorous assessment and recertify every three years. In this way, these companies must demonstrate a mindset of continuous improvement and a commitment to B Corp standards.
Why shop B Corps?
Buying from a B Corp means you can feel confident about the product you're buying, knowing they care and are creating real change. B Corps are not only dedicated to environmental performance but are also mission driven. Consumers can rest easy knowing they're buying products from a company committed to making business a force for good.
Support B Corp brands
March is National B Corp Month, the perfect time and reminder to buy from B Corps whose missions focus on helping people and the planet. One company you can support while stocking up on everyday essentials is Tom's of Maine.
A leader in natural personal care products, Tom's of Maine is dedicated to advancing sustainable business practices by making products with naturally sourced and derived ingredients. As part of being a B Corp, the company commits 10% of its annual profits to nonprofit organizations aligned with its mission to create a healthy future for all people.
If you want to support Tom's of Maine and the causes they donate to, check out these three products:
1. Aluminum-free natural deodorant
Tom's of Maine Complete Protection Natural Deodorant provides the complete 24-hour odor and wetness protection you need, keeping you fresh and feeling dry all day. You don't have to choose between picking a natural deodorant and having wetness protection. Complete Protection is available in two new scents, Rose and Vanilla and Sandalwood and Vanilla, along with several other varieties that meet your scent preferences.
2. Anti-plaque and whitening toothpaste
Fluoride-Free Anti-plaque and Whitening Natural Toothpaste can help you have a brighter, whiter smile. It uses naturally derived ingredients to help prevent tartar buildup and remove surface stains. Plus, the natural peppermint flavor delivers a fresh mouthfeel that will make you look forward to brushing. Best of all, the tube is recyclable*. Just squeeze out as much of the product as possible before replacing the cap and tossing it into the recycling bin.
3. Anticavity toothpaste
Whole Care Natural Fluoride Toothpaste offers many solutions in one. Using this toothpaste, you can fight cavities, promote remineralization, whiten teeth, prevent tartar buildup, freshen breath and strengthen enamel every time you brush. The refreshing spearmint flavor will leave you feeling fresh and clean. Just like the anti-plaque and whitening toothpaste, the tube is easily recyclable.
This month and every month, support companies that are committed to social and environmental change. To learn more about how Tom's of Maine shares its time and profits to support healthy communities, visit TomsOfMaine.com. And check out Tom's latest Goodness Report, which outlines how the brand's commitment to the planet, people and health intersects with its mission to create a healthy future for all people.
*Your community may not yet accept tubes for recycling. Check locally. Learn more at tomsofmaine.com/recyclable-tube.