This week’s gig economy news bring tips on how to attract high paying clients and pay as little to the IRS as possible, as well as stories of inspiring entrepreneurs who took huge pay cuts to fulfill their dreams. Happy work week!
10 ways you can attract high paying clients
We always want high paying clients, right? Like any group you’re targeting, you have to understand your demographic before you can win them over. Here are 10 simple tips from the Huffington Post to get you on the right track:
1. Understand your ideal client’s pain points and address their real needs.
2. Contact the CEO first: they’ll put you in touch with key people you would have never approached otherwise.
3. Get endorsements from same-level clients.
4. Set up a Google alert on your targeted CEO and company so you can keep abreast of their developments in real time.
5. Write a series of three letters that you can send out over the course of several weeks. If they answer you the first time, great, and if not, you’re prepared to follow up and on time.
6. Mention the numbers they care about: the bottom line is extremely crucial for high paying clients, so highlight whichever figures demonstrate your values to them the best, whether that’s client retention, click through rates, etc.
7. Figure out where they socialize and what media they consume, and become a part of these circles.
8. Display your expertise – they’ll pay you more for it.
9. Always present yourself professionally.
10. Follow up!
Small business owners’ IRS tax cheat sheet
Fox’s small business center recently published a wonderful resource for small business owners: an IRS tax cheat sheet! Here, you can search for various topics, forms, and publications, find out if you need an Employer ID number, check out tax workshops and videos, and get advice for dealing with payroll and contract workers. We hope you find it helpful!
These 5 brave individuals took huge pay cuts to start their dream jobs
Are you nervous to leave your day job to pursue your dream career, such as running a small business? It’s certainly scary, but others have done it before and not looked back since. This wonderful Fast Company piece profiles 5 people who let go of high paying salaries to do what they love. These individuals are doing quite interesting things: teaching university classes abroad, running international shopping tours, making people laugh, managing a weight-loss backpacking company, and creating documentaries.
Thomas Morgan, who went from being a real estate mogul to a documentary filmmaker, has these pearls of wisdom to share: “Money is important in sustaining your existence – it is not as important, or significant, in your happiness or life. If you chase your passion you will find happiness. It won’t always be perfect, but sometimes the journey is the destination.”
What is your dream job? Share your vision with us in the comments below.
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