Supporting entrepreneurs by shopping at small businesses isn’t a priority for enough people. Fortunately, us Gig economy folks do have some big fish looking out for us. American Express and the US Government teamed up to create Small Business Saturday®, a day to celebrate and support small businesses and all they do for their communities. Small Business Saturday falls between Black Friday and Cyber Monday (this year on November 26th) and businesses around the globe are gearing up to make a major statement that small businesses are here to take the world by storm. Here’s a roundup of articles and resources to help you prepare.
Prepare for Volume
If you’re not already marketing towards Small Business Saturday, you should start now! If you do get into the SBS swing of things, you can hopefully expect more traffic and more purchase volume on the 26th. Too many entrepreneurs set themselves up for failure by biting off more than they can chew. Here’s how a virtual assistant can help take the pressure off you while creating a smoother customer experience.
Allocate Your Marketing Resources
So you’re convinced that SBS is something to get excited about, but you don’t know where to start? Luckily you’re not the only one who is a bit intimidated by the potential of the day. Focus your marketing and target your efforts to get the best results with these inside tips from Small Biz Trends.
Show Off Your Business!
We want to get to know you and your business so that we can help you reach a bigger audience and grow! We’re turning to the Fiverr community to ask for your stories. Submit your story to get the word out about your business and become a Fiverr star.
Stock Up on Information
Entrepreneurs aren’t the only ones who want to make Small Business Saturday a success. The Small Business Administration now has an excellent page of resources for both shoppers and partners, including participating businesses, free marketing materials, and tips on how to spread the word on social media.
How will you celebrate Small Business Saturday? Tell us in the comments!
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